Sunday, December 17, 2006

Time to Punt

Time magazine booted their Person of the Year by making it You.
The "Great Man" theory of history is usually attributed to the Scottish philosopher Thomas Carlyle, who wrote that "the history of the world is but the biography of great men." He believed that it is the few, the powerful and the famous who shape our collective destiny as a species. That theory took a serious beating this year.

To be sure, there are individuals we could blame for the many painful and disturbing things that happened in 2006. The conflict in Iraq only got bloodier and more entrenched. A vicious skirmish erupted between Israel and Lebanon. A war dragged on in Sudan. A tin-pot dictator in North Korea got the bomb, and the president of Iran wants to go nuclear too. Meanwhile nobody fixed global warming, and Sony didn't make enough PlayStation3s.

But look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.

The tool that makes this possible is the World Wide Web. Not the Web that Tim Berners-Lee hacked together (15 years ago, according to Wikipedia) as a way for scientists to share research. It's not even the overhyped dotcom Web of the late 1990s. The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it's really a revolution.

And we are so ready for it. We're ready to balance our diet of predigested news with raw feeds from Baghdad and Boston and Beijing. You can learn more about how Americans live just by looking at the backgrounds of YouTube videos -- those rumpled bedrooms and toy-strewn basement rec rooms -- than you could from 1,000 hours of network television.

And we didn't just watch, we also worked. Like crazy. We made Facebook profiles and Second Life avatars and reviewed books at Amazon and recorded podcasts. We blogged about our candidates losing and wrote songs about getting dumped. We camcordered bombing runs and built open-source software.

America loves its solitary geniuses -- its Einsteins, its Edisons, its Jobses -- but those lonely dreamers may have to learn to play with others. Car companies are running open design contests. Reuters is carrying blog postings alongside its regular news feed. Microsoft is working overtime to fend off user-created Linux. We're looking at an explosion of productivity and innovation, and it's just getting started, as millions of minds that would otherwise have drowned in obscurity get backhauled into the global intellectual economy.

Who are these people? Seriously, who actually sits down after a long day at work and says, I'm not going to watch Lost tonight. I'm going to turn on my computer and make a movie starring my pet iguana? I'm going to mash up 50 Cent's vocals with Queen's instrumentals? I'm going to blog about my state of mind or the state of the nation or the steak-frites at the new bistro down the street? Who has that time and that energy and that passion?

The answer is, you do. And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time's Person of the Year for 2006 is you.

Sure, it's a mistake to romanticize all this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred.

But that's what makes all this interesting. Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There's no road map for how an organism that's not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us some ideas. This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. Go on. Tell us you're not just a little bit curious.
This reminds me of those summers at camp where we made sure that all of the kids got awards, except we weren't allowed to call them awards. They were "recognitions" because "award" implied that someone was better than the other, and we didn't want to hurt anyone's feelings. It was all very nice that each kid walked away from the Final Campfire with a ribbon or a plaque or a bronzed pine cone, but it also made them meaningless: you got a recognition for just being there. Big deal.

That's what Time has done this year. They couldn't make up their mind as to what one person, for good or ill, has done the most to change the world: President Bush, Kim Jong Il, Hugo Chavez, or the president of Iran; they couldn't come up with a group like they've done in the past such as Women or Whistleblowers or even a machine like the Computer. They basically threw up their hands and said, "Okay, everybody wins. Here, have a bronze pine cone."

It actually sounds like they got very close to making Bloggers the Persons of the Year, but they backed off when they realized that blogging is the anti-Time and that bloggers would mercilessly shred them for trying to capitalize on something they don't quite get but have to embrace because they don't want to be left out. So rather than take the inevitable drubbing they'd get from the likes of folks like, well, me, they decided to play it safe.

I used to read Time every week; it was required reading in one of my history classes in high school, but I let the subscription lapse during the Reagan administration when I got tired of their toadying to the right wing, their snarky smugness that masked the magazine's desperate attempts to be cool, and their abandonment of investigative journalism for the trendy. This selection basically proves my point.

Maybe the editors of Time should have taken a tip from the gang at Salon.com. They chose S.R. Sidarth -- the man George Allen dubbed "macaca" -- as their person of the year. As the editors of the on-line magazine (and hence, one of You) noted,
It must be said that the young man, Shekar Ramanuja Sidarth, is not much of a cameraman. In the macaca footage, his hand shakes, though he manages to hold Allen in the frame as the senator points him out, an Indian-American in a crowd of whites. But in the weeks that follow, Sidarth does not shy from the spotlight that surrounds him. He undergoes a transformation of sorts, appearing on CNN and the network news, giving long interviews to the pen-and-paper press. He becomes a symbol of politics in the 21st century, a brave new world in which any video clip can be broadcast instantly everywhere and any 20-year-old with a camera can change the world. He builds a legacy out of happenstance.

[...]

Jim Webb eked out a statewide victory on the basis of massive margins in the booming suburbs of northern Virginia. Macaca and all the missteps that followed helped convince voters in these affluent, well-educated and increasingly diverse zip codes outside Washington that they had grown tired of George Allen. But the same voters may also have recognized Sidarth, born and raised in northern Virginia, a straight-A student at a state college and a member of the local Hindu temple, as their neighbor. Allen was just a California transplant with dip and cowboy boots who had glommed on to the ancient racial quirks of his adopted home. Sidarth was the kid next door. He, not Allen, was the real Virginian. He was proof that every hour his native commonwealth drifts further from the orbit of the GOP's solid South and toward a day when Allen's act will be a tacky antique. Allen was the past, Sidarth is the wired, diverse future -- of Virginia, the political process and the country.
RSS
 

Blogger Template Designed and Implemented by CLWill