It's a prodigious gamble. Two minutes of air time isn't cheap, and without bells and whistles -- just talk -- he runs the risk of losing an audience that heretofore has had the attention span of a goldfish. But it's also about a serious issue that will be something we have to face long after the lipstick and the BlackBerrys and all the rest are gone.
The worst thing that could happen is that John McCain could come back with his own 120 seconds of "straight talk" about the economy, which would probably boost the sales of liquor or replacement remotes.
HT to Melissa at Shakesville.
